To effectively promote your website, you need special SEO tools that help you get rid of a bunch of routine work, and also free up a lot of time.
In addition, such tools often help avoid mistakes. At the same time, you should not count on the fact that you will find a universal tool where you can simply click a button and get the best results.
This is not the case, using special tools, you get a lot of information about the effectiveness of the site, but decisions on how to proceed further are still up to you.
Here is a list of the best free SEO tools that allow you to monitor the status of your digital assets, showing you the results of the analysis.
Lets start listing the best SEO tools. List is sorted A - Z not by priority.
The best tools for evaluating search performance, monitoring SERPs, keywords, and studying competitor sites.
Bing Webmaster Tools
Although Googles similar services are better known, many are not aware that its competitor - Bing Search Engine, offers a complete set of search analytics and site analysis. With Bing Webmaster Tools, you will get useful keyword research, keyword reporting, and data collection.
BuiltWith provides website profiling, competitor intelligence, and website optimization tools.
Their products assist businesses in determining who their competitors are and who uses their product. Businesses can benefit from BuiltWiths website optimizer tool, which provides website optimization and monitoring to help boost a websites online presence.
Bright Data is the leading web data platform in the globe. Bright Datas solutions assist you in retrieving critical public online data in the most efficient, reliable, and adaptable manner possible, allowing you to do research, monitor, and analyze data in order to make better decisions.
By streamlining the flow of data, insights, and interactions across the digital brand experience, Bounteous assists top enterprises in developing big-picture digital solutions. Strategy, experience design, technology, analytics and insight, and marketing are all areas in which we excel.
Google Data Studio is a tool for transforming data into informative reports and dashboards.
This tool is suitable for both marketers and SEO specialists. It collects data from different sources in one place, so you dont have to open different tabs and calculate everything manually.
As we know, Google Analytics has tools to assist users to identify patterns and trends in how visitors interact with their websites. Data collection, monitoring, analysis, reporting, visualization, and interaction with other applications are all possible with the features. Google Analytics provides a wealth of information about user activity and collects crucial data in real-time.
Google Analytics Annotations
But how do you know if a decrease in traffic (or increase) is due to an update to Googles search algorithm, or perhaps a prolonged holiday? Google Analytics Annotations is a very useful plugin for the Google Chrome browser that overlays additional data on top of your analytics. It will allow you to send screenshots to your clients showing how external factors affect their traffic.
Google Search Console
Google Search Console was created specifically for developers and SEO specialists. This is the best place to get information about how Google indexes and ranks your site. It is one of the best free SEO tools where you can get reliable information about keywords. Plus, you will be able to check if your site has ever violated Googles policies.
Google Tag Manager
With Google Tag Manager you can manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions for free.
SerpApi is a real-time Google Search API that allows you to retrieve Google search results in real time. They deal with proxies, captchas, and all types of structured data.
When you publish new content, you want users to find it in the SERPs as quickly as possible. Here are tools to help you achieve this goal.
Botify is the first unified suite of apps that combines technical SEO, content, and real rankings. It offers a complete set of features for a detailed analysis of your website. It is possible to check the loading speed of each page, search for broken links and measure the weight of pages.
DeepCrawl is one of the best free SEO tools. It analyzes your website architecture to understand and track technical issues to improve your SEO performance.
The tool literally checks every page and gives you a lot of information: how many H1 tags are present on each page, the number of external and internal links, rankings, social media links, etc. There are also convenient graphs and diagrams for better perception of information.
Fiddler is a debugging proxy used to log, inspect, and modify HTTP and HTTPS traffic between a computer and a web server. It is a troubleshooting and web debugging proxy.
With an improved user interface, Fiddler is the most powerful web debugging proxy application for MacOS, Windows, and Linux.
Mazeless can handle large websites with tens of thousands of pages. It is one of the best free SEO tools to help you manage website migrations and identify and address technical SEO issues. Mazeless offers enterprise SEO, ADA compliance, web governance, and professional website audit reports to help you improve your rankings and usability.
Screaming Frog allows you to crawl website URLs and get key elements for analysis and auditing. Quickly finds problems in your resource, due to which it cannot get into the top search engine results. The free version is enough to effectively fix errors.
Many are unaware of the free version that allows you to crawl up to 500 URLs. Of course, the functionality in it is reduced compared to the paid version, but it is great for small projects and site audits.
SEOlyzer is an amazing log analysis tool with cool features like real-time analysis and page categorization. By aggregating all unused data, SEOlyzer offers efficient SEO KPIs. It helps to improve your organic traffic, detect and correct errors (404, 500, etc.), check redirects, monitor page loading speeds and guides search engines to crawl strategic pages in priority.
Xenu is designed for internal site audits and search for broken links.
In addition to finding broken links, Xenu can search for pages with a long response time, high weight, find duplicate titles, images without an alt attribute, create a sitemap, etc
Xenu can analyse both the entire site and its individual pages. It is also possible to analyse local documents on a PC.
Want to plan effective Adwords and SEO campaigns for your websites? Keyword research tools can help you find the most popular long tail keywords on the top-performing websites.
For content creators all across the world, BuzzSumo is the go-to content marketing platform. You can develop fantastic content, keep track of your brand and industry, and look for ways to expand your business. BuzzSumo makes thorough content research accessible, quick, and simple.
If you are unfamiliar with Mozs amazing keyword research tool, you should definitely give it a try. It offers 500 million keyword suggestions and the most accurate search frequency ranking in SEO. A free public Moz account gives you access to 10 queries per month, each of which will provide a selection of 1000 keywords and search results analysis.
Keyword Planner tool was created by Google for people who buy contextual ads on Google, but it also provides a wealth of information useful for compiling a semantic core. This Keyword Planner uses Googles internal information and comes with useful features such as geo-location filtering. But be careful with indicators such as competitiveness (this applies to paid placements) and frequency - they can be confusing.
Keyword Surfer is a completely free extension that lets you see search volumes right in the Google search results.
The easiest approach to uncover search statistics, do keyword research, and obtain content recommendations is to use Keyword Surfer. Youll get search volumes, CPC, keyword recommendations, related keywords, visibility metrics, and on-page statistics for each new search in Google.
The plagiarism checker in Quetext analyzes your text to detect plagiarism, fix other writing mistakes, and provide citations quickly.
Developed by internet marketing guru Neil Patel, Ubersuggest is one of the popular SEO tools. This makes it easy to discover new content ideas and get useful keyword suggestions.
Ubersuggest also provides some additional functionality. For example, it shows top-ranked pages, backlink data, a full view of a domain, and even provides tools to audit a website.
Services for searching, evaluating, and processing backlinks.
Not many people know that Ahrefs offers a free Backlink Checker, and its pretty good. Of course, the free version has a number of limitations compared to the full-fledged paid counterpart. For example, youre limited to 100 links and wont be able to search by prefix or folder, but its handy for quick link checks or if your SEO budget is limited.
Today Link Explorer is perhaps the largest and most accurate link indexer with functions for checking domain authority and backlinks. It boasts 35 trillion links. Free registration will give you 10 queries each month and 50 rows of data per query, plus youll get basic link metrics in MozBar while browsing the web.
Link Miner is a free extension for the Chrome browser developed by John Cooper, one of the masters of link building. Use it to quickly find broken links on every page, as well as to view key link metrics when using Google search. A simple and useful tool.
Pitchbox allows you to locate influencers in your niche in seconds thanks to its many prospecting profiles and straightforward keyword search. Integration with key SEO providers like Moz, Majestic, SEMRush, Ahrefs, and LRT ensures that only the most authoritative publishers are pulled back.
Without any manual input, you can design each outreach email to your target opportunities and automatically follow up with prospects who havent answered, increasing response rates.
Free optimization tools for local SEO.
Bing Places for Business is Microsofts free business directory. Its comparable to Google My Business profiles, which also appear in local search results. This platform provides access to approximately 1 billion monthly consumers as well as a major competitive advantage to those that use it.
BrightEdge transforms web content into measurable business outcomes - traffic, engagement, and profit. Because it crawls the web and collects first-party data, BrightEdges SEO platform can analyze digital content engagement across all digital channels, including search, social, and mobile in real-time.
Google My Business
In fact, Google My Business is the most popular tool for local SEO, especially if you work in a niche served by Google. It allows you to advertise your company, manage list information, and respond to customer reviews, among other things. Building a company profile forms the basis for most other local SEO operations, which is why this step is so important.
Google Review Link Generator
Google Review Link Generator from Whitespark solves a simple problem: how do you give customers a URL so they can review a business? User reviews increase rankings, but leaving them on Google is not easy. This generator makes things easy.
Local Search Results Checker
One of the most difficult tasks of local SEO is figuring out the rank of a page in the SERPs in a specific region, especially when Google persists in producing results that are relevant to the geographic location where you are. But BrightLocal has solved that problem with a quick Local Search Results Checker tool that can take you virtually anywhere on the planet to check a sites position in a specific region.
Tools to optimise your site in the mobile world.
Mobile First Index Checker
Mobile versions of sites often differ significantly from desktop versions. Since Google moved to the new Mobile-first indexing principle, now you need to make sure that the main elements of the pages (links, structured data, etc.) match in both versions. There are many tools for such a check, but Mobile First Index Checker developed by Zeo, perhaps, has the widest functionality.
The service determines whether your page meets the requirements of Google for mobile devices. If your page passes the test, Google considers it mobile-friendly, which is an (albeit small) ranking factor. If your page is not suitable for mobile devices, the Mobile-Friendly Test service will provide specific recommendations for improvement.
Mobile SERP Test
Its amazing how mobile search results can vary by location and specific device. The Mobile SERP Test tool from MobileMoxie allows you to compare page positions in search results on different mobile devices for any region and location, up to specific addresses.
Think With Google
Think with Google is Googles solution to data matters, a one-stop shop for understanding industry trends, customer behavior, marketing insight, etc.. Latest Insights, Research Library, Planning Tools, Facts and Stats, and Thinking Ahead are some of the sections on the website where you can get information. You can also grow your business by improving your mobile site.
Here are multi-tools to improve your SEO.
Ahrefs is a premium website analyzer with advanced features. It offers a wide range of tools, including a site, content, and keyword explorer, as well as the ability to perform a comprehensive site audit.
The tool shows you which parts of your website need improvement in order to rank higher in search engines. In terms of competitor analysis, you will likely use Ahrefs to identify competitor backlinks to use as a starting point for your own brand. You can also use this SEO tool to find the most relevant content in your niche, check and fix broken links on your website, and get an overview of your top-performing pages.
With the Chrome DevTools service, you can perform a huge number of SEO tasks. Its multitasking is amazing: from source code auditing to internal optimization. Some of the best options are hidden, but they are absolutely amazing.
DataForSEO offers API-based data solutions for SEO and digital marketing. It is the most reliable source of data for SEO software companies and agencies.
Duplichecker is a high-quality SEO and text analysis software. It offers plagiarism checker, paraphrasing tool, reverse image search, backlink checker, XML sitemap generator, backlink generator, site link analyzer and keyword research tool.
SEMrush is an all-in-one marketing toolkit for digital marketing professionals. Moreover, even the free version offers great opportunities for professionals. Unlike other competitor analysis services, this program only shows the top keywords that the selected site actually bids on.
One of the most popular features of this SEO tool is Domain Versus Domain Analysis, which makes it easy to compare your website with competitors. If you need insights to help you better understand search data, traffic to your site, or even your competitors, you can compare keywords and domains. The on-page SEO checker tool allows you to easily track your ranking and find some recommendations to improve the performance of your site.
In addition to providing an array of data for each visited URL, SEOquake also allows you to perform basic on-page optimization checks, compare domains, and export data.
This Chrome extension acts as an SEO checker tool that performs an on-page site audit, evaluates both your internal and external links, and compares websites to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy-to-read SEO dashboard, and an export feature that makes it easy to upload and send data to people on your team.
Small SEO Tools
Small SEO Tools includes a collection of over 100 original SEO tools. Each tool performs a very specific task, which explains the name of the service. The great thing about this collection is that, in addition to more traditional tools like backlink checking and keyword research, youll find many rare and very specific tools to optimize PDFs, work with proxies, and even JSON microdata.
This is a cloud-based on-page optimization tool that reviews your site and compares it to those that are at the top of search engine results. Surfer SEO is used to advance your content for first-page rankings.
On-Page SEO is a set of techniques and practices aimed at optimizing the internal content of web pages for better search engine ranking results. The ultimate goal of internal optimization is to achieve more traffic to the site.
Raven Tools is a technical SEO-focused tool that works on rank tracking/reporting and site audits to create more user-engaging content. It helps you increase your web traffic and provides tools for keyword research, backlink, and competitor analysis.
Rich Results Test
Is your page able to support rich results? To discover which rich results may be created from the structured data on your publicly available website, use the Rich Results Test.
Seorch is a tool for on-page SEO. Youll be able to determine how well a website is optimised for search engines, examine on-page factors, and make changes to your site. Free SEO tools are also available to help you enhance your rankings, uncover technical issues on your website, and research keywords.
Structured Data Testing Tool
The official Google tool for evaluating your structured data to determine which Google-rich results in your structured data on your page may generate. A new Structured Data Testing Tool is aimed to better represent Googles view of your information.
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Tools that help you improve your content or give you ideas on what to write about
Answer the Public
The tool gets data from search engines like Google and picks out every useful question/phrase people ask around. So, it is a (free) content idea-generation tool that provides a lot of terms/topics that users often need. Answer the Public gives a visualization of topics you may turn into blog articles or web pages.
Dropbox Paper is not simply a doc, it is a co-editing tool with content creation and coordination functions. You can work on various projects, and team tasks with the help of a to-do list template, and add code lines, notes, images, and even animated gifs.
Google Docs is nowadays the most widely available and free content-sharing tool. Multiple users are allowed to work on a single document due to the cloud-based document editing platform. The tool has all the necessary features you need from a word processor: customizing your fonts, creating bullet lists, inserting tables, adding images, sharing a file with other users, and specifying access privileges.
Grammarly is a free Google Chrome plugin provider. It is a writing assistance tool that detects errors in spelling, grammar, and punctuation. It allows you real time content editing and ensures it is error-free and optimized for your audiences reading level.
Hemingway is an editing and distraction-free writing tool. It polishes your writing, and corrects/highlights grammar, sentence structure, and fluency, to make your content read and look better. Tools like the Hemingway App pare down your content and write in a way that makes sense to your target audience.
MarketMuse is a content optimization/planning tool that assists in optimizing content with the help of AI (artificial intelligence), predictions, SEO strategies, and trend data. MarketMuse improves organic search ranking and helps reach more readers with its tools for content analysis, strategy, research, and creation all in one platform.
Portent’s Content Idea Generator
Portents Content Idea Generator tool is the best among content-generating tools. It helps users create attention-catching headings for blog posts, videos, or podcasts that the audience cant help but click on.
Quora helps users gain and share their knowledge by asking questions and contributing useful answers and individual insights. It will helps deliver your content to the right people and attract backlinks by providing you with plenty of blog post ideas and questions for FAQ pages.
Reddit is an American social news aggregation, content rating, and discussion website. Redditors (registered users) here submit content like videos, text posts, links, and images that later are voted up/down by other members.
Services for checking the speed of loading a site and the possibilities for its acceleration are advised by SEO experts.
In addition to a free content delivery network (CDN) to speed up your site, Cloudflare also provides easy DNS record management and completely free DDoS protection. By the way, the paid features here are super cool and surprisingly cheap.
GTmetrix is one of the many website performance tools that SEOs prefer to use. It generates standard reports such as PageSpeed, YSlow, and Waterfalls and automatically visualizes historical data for each page it analyzes.
Lighthouse is an open-source automated tool from Google that allows you to determine the speed of a site. It is also state of the art, especially in terms of performance analysis for mobile pages and PWAs (Progressive Web Applications). Google uses a very similar rating scale in its ranking algorithms.
Page Speed Insights
Another tool from Google, based on Lighthouse and with one very important innovation: Field Data. Page Speed Insights uses metrics collected in the Chrome User Experience Report to provide a realistic view of page loading speeds for users around the world. Not suitable for every page, but still very useful for those who want to make pages load faster.
Pingdom Website Speed Test
Pingdom Website Speed Test was created to assist you in determining the speed at which your website loads. The test is intended to assist you in making your website faster by determining what aspects of a webpage are fast, too large, etc.
If you are not too lazy to manually log in to the site every day to check the performance, we recommend that you take a closer look at SpeedMonitor.io. It uses Lighthouse data to estimate page loading speed, then tracks this parameter and saves the results - all for free. You can even add competitor site tracking and on-demand auditing.
Webpage Test has a lot in common with GTMetrix. It breaks down overall performance into easier-to-understand metrics and produces the most detailed reports you can find.
With web.dev you can see the results of your work and get detailed guidance on how to improve it. Thanks to this tool, you can easily track your progress over time.
Here are the best WordPress plugins for improving SEO.
A novelty that quickly won the hearts of a number of professional SEOs. The Rank Math plugin is full-featured and contains several interesting features such as built-in redirection, which eliminates the need to install additional plugins or pay for updates. Definitely worth a look.
There is no other WordPress SEO plugin that gets as many recommendations as Yoast SEO. There is a reason for this. This tool is so simple that content optimization is a pleasure.
Yoast SEO is a flexible and affordable solution for professional marketers and beginners alike. And the best thing is that all the main features of this plugin are absolutely free. That shouldnt stop you from trying out the premium version, which takes optimization to the next level!
With it, you can easily enter all the meta-data, analyze individual pages, the entire site, or articles.
Here are a few other tools that can help with your day to day projects.
Asana a great project management tool for users who need software to keep track of the essential tasks related to their business. Also, it helps create advanced to-do lists and organize assignments. So, your team will become more organized.
Google Admin Toolbox
Google Admin Toolbox can help you debug browser issues, check the DNS or dig a domain/URL. It has a Log and HAR analyzer, encoding and decoding functions that are helpful for debugging web-related problems. It even has a built in screen recorder.
Inspectlet is a tool that allows users to make video records of their site visitors and see everything they do. With Inspectlet you can view every click, mouse movement, scroll, and user input on the site. Based on those analytics, you can make changes to your content and make it more engaging for the readers.
Slack is a task management and communication tool through which users create specialized messaging groups and channels for various teams or projects.
Depending on your needs and goals, each tool may be the best one for you. Its worth remembering that most of the tools mentioned above are free to use for a limited time. This is a great option to test each one and find the perfect match for you.