# Ludwig Makhyan

> Technical SEO consultant and author. Helps enterprise teams with website migrations, page-speed and Core Web Vitals optimization, and SEO forensics. Regular contributor to Search Engine Journal and Search Engine Land.

## About

Ludwig Makhyan is a technical SEO expert with global experience working on enterprise websites. His work focuses on website migrations, performance optimization (LCP, INP, CLS), generative-search readiness, and diagnosing technical SEO issues that hurt rankings.

- Site: https://ludwigmakhyan.com/
- LinkedIn: https://www.linkedin.com/in/makhyan/
- Search Engine Land author page: https://searchengineland.com/author/ludwig-makhyan
- Search Engine Journal author page: https://www.searchenginejournal.com/author/ludwig-makhyan/
- Entrepreneur author page: https://www.entrepreneur.com/author/ludwig-makhyan

## Recent articles

- [Technical SEO for generative search: Optimizing for AI agents](https://searchengineland.com/technical-seo-generative-search-optimizing-ai-agents-473039) — Search Engine Land
- [How to monitor your website's performance and SEO metrics](https://searchengineland.com/monitor-website-performance-seo-metrics-463985) — Search Engine Land
- [How generative answers are changing the user journey](https://searchengineland.com/generative-answers-changing-user-journey-460073) — Search Engine Land
- [Create Your Own ChatGPT Agent For On-Page SEO Audits](https://www.searchenginejournal.com/create-your-own-chatgpt-agent-for-on-page-seo-audits/546016/) — Search Engine Journal
- [ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?](https://www.searchenginejournal.com/chatgpt-vs-gemini-vs-claude/483690/) — Search Engine Journal
- [Your 2025 guide to SEO reporting and tracking](https://searchengineland.com/seo-reporting-tracking-guide-390175) — Search Engine Land
- [Automate SEO analysis with Google Sheets, GSC & ChatGPT API](https://searchengineland.com/automate-seo-analysis-with-google-sheets-gsc-chatgpt-api-451306) — Search Engine Land
- [Page speed optimization: Everything you need to know](https://searchengineland.com/page-speed-optimization-guide-448321) — Search Engine Land
- [15 AI tools you should use for SEO](https://searchengineland.com/15-ai-tools-you-should-use-for-seo-446982) — Search Engine Land
- [How To Identify Migration Issues Quickly Using AI](https://www.searchenginejournal.com/identify-migration-issues-quickly-using-ai/542438/) — Search Engine Journal
- [Website migration checklist: 11 steps for success](https://searchengineland.com/website-migration-checklist-383201) — Search Engine Land
- [Optimizing for INP, the new Core Web Vitals metric](https://searchengineland.com/optimizing-inp-interaction-to-next-paint-440017) — Search Engine Land

## Topics

- Technical SEO and SEO forensics
- Enterprise website migrations
- Page-speed optimization and Core Web Vitals (LCP, INP, CLS)
- Generative search and AI-agent readiness
- SEO automation with Google Sheets, GSC API, and the ChatGPT API
- Site structure, schema, and indexation at scale

## Contact

- Email available via the contact form at https://ludwigmakhyan.com/#contact
- Booking: appointment scheduling available on the contact section of the site